Manchester International Festival \
Party Skills For The End Of The World /
 

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Once upon a time in the North West I worked with the AKA concept team and photographer Scott Kershaw on creating a fresh, eye-catching lead image for the world premiere of Party Skills for the End of the World at the Manchester International Festival. 

 

The final shot featured a hurriedly dressed party-goer and an eclectic mix of objects to capture the fun and chaos of the show, where guests learned all sorts of skills to prepare for a doomsday scenario at what was billed as the ultimate party.

 

Alongside the creative we also developed a media strategy that balanced a targeted digital campaign with high-impact out-of-home activity across the city centre.

 

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Out-Of-Home 48 Sheet

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