Manchester Metropolitan University \ 
Hollings Faculty / Prospectus
 

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This prospectus for MMU’s famous Hollings “Toast Rack” campus was produced to advertise the faculties courses in food, nutrition, fashion, hospitality, events management and tourism. With the faculty set to move to the university’s new Manchester city centre base, the brief was to produce a striking visual of its current home’s unique architecture while also showcasing some of the latest student work, featuring words and images from a number of the kids themselves.

 

For the creative, I drew inspiration from Manchester’s iconic musical heritage, particularly Factory Records, and ran with a 12” record sleeve style for the main design, illustrated the Toast Rack as the hero visual, and used MMU’s existing colour palette to represent each programme, with the colour-coded window illustrations on the cover giving a sneak peek of the courses inside. The outer sleeve was kept simple — just the title and logo — but introduced the viewer to the book through a series of die-cuts, which were then echoed throughout the pages to break up the photography.

 

To support the campaign, I also created a website and an A7 multi-fold information pack, making sure the whole package felt cohesive and engaging.

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Sleeve & Book \ Sleeve \ Book \ Double Page Spreads \ Website \ A7 Multifold​​

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