NHS \
Time Please /
 

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This NHS alcohol awareness campaign was built to shine a light on Section 141 of the Licensing Act, making it illegal for bar staff to serve anyone who’s already drunk.

 

I combined the familiar landlord’s cry of “Time Please!” with the hand stop sign to make the message absolutely clear, and the yellow and black colour scheme was a deliberate nod to the hazard warning signs that are so common in public spaces. The campaign has run consistently across bars and restaurants in the North West — particularly Manchester — with a range of executions including high-impact outdoor formats, flyers, drink unit calculators, and yellow warning cards. In the early days, it also included a bespoke website.

 

Alongside that lot, I created a fold-out, wallet-sized checklist for bar and venue staff to keep the key points front of mind, as well as T-shirts worn on site to help reinforce what’s an important, but previously little-known, bit of legislation.

 

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Poster / Yellow Card / Website / Logo Marque

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