Verde Group \
Rebrand /
 

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Another rebrand and website from me and the Run2 posse, this time for our great mates at the Verde Group. They’re experts at building rapidly deployable platforms and infrastructure for some of the harshest environments on the planet — mobile buildings to you and me, and bloody good ones too!

 

We took their existing logo and gave it a complete overhaul to better reflect the rugged, multi-purpose nature of their products, creating a three-dimensional, V-shaped building-inspired graphic as the centrepiece of the new identity. For the colour palette, we leaned into the fact that “verde” means green in a bunch of languages, and used military-inspired, camouflage tones to give each section of the site its own distinct mood. The typeface is DIN. Chosen partly because of it’s no-nonsense versatility and good looks, but also because it reminded us of the kind of lettering you’d see on screen in classic Rambo-style films when we were young'uns.

 

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Website / Logo / Image Treatment

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