The Women’s Football Association \ 
Women's Euro 2005 / Ad Campaign
 

 

A long time ago in a galaxy far, far away, back when the all conquering Lionesses were just cubs, this campaign was rolled out across the North West of England in the run up to the Women’s Euro football tournament in the summer of 2005. 

 

I wrote the line "A more beautiful game" to encapsulate the expansive and skilful brand of football which was about to unfold across England over those next few weeks. This was represented visually by the flowing illustrative style applied to the players, generous use of white space and then complimented by the Stilla typeface which was created by renowned French typographer François Boltana. 

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An out-of-home campaign was supported by a series of postcards, football magazine ads and give away posters, each introducing the public to another one of English football’s finest.​​

 

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Out-of-home 48 Sheet \ Player Portraits​​

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